The mindfulness meditation apps are going to see an increase in demand over the forecast period of 2019 to 2027, owing to rapid adoption of the self-help fad. It does not come as a surprise then that these are today the most downloaded and the most searched apps in the smartphone today.
And, owing to this demand, the global mindfulness meditation apps market is set to grow at an impressive CAGR (Compound Annual Growth Rate). That would mean a lot many opportunities of growth for market players and a considerable increase in market worth.
Global Mindfulness Meditation Apps Market: Competitive Landscape
The global mindfulness meditation apps market is marked with some significant developments that are set to shape the growth trajectory over the forecast period. It is also contributing to shaping up the competitive landscape.
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As of now, the global mindfulness meditation apps market is highly consolidated. Two players – Headspace and Calm – hold about 70% of the market share. Both are reaping benefits of being first movers and are aggressively partnering with colleges, offices and other such social spaces. To maintain edge over others, players have to be on their toes, identifying what consumers need and how to offer them the right solutions.
Global Mindfulness Meditation Apps Market: Key Trends and Drivers
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Global Mindfulness Meditation Apps Market: Geographical Analysis
Meditation is slowly becoming a part of everyday lives of Americans and thus it is not surprising that he region will lead the market of mindfulness meditation apps. It is being seen as the ultimate way to de-stress and unwind.
Another region that will show promise is the Asia Pacific (APAC), which is home to this technique and has a large base of people with high adoption rate for these practices. Coupled with Yoga, this technique is set to create untapped opportunities in the Asia Pacific region.
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